NYRR - It Will Move You
"It Will Move You" is all about inspiring people with what the marathon might move them to do—demonstrating the range that exists across not just the runners, but the spectators and volunteers—in unforgettable ways you’ll find nowhere else.
"The marathon is a force, and it brings out the most moving expressions of the human spirit," says Ruth Bernstein, CEO of Yard. "From the tribulations to the triumphs, the joy and the pain, the satisfaction of being part of the greatest event in the world. Here, even the most apathetic may find themselves moved by the spirit and energy of NYC coming together on Marathon Sunday."
In 2022, New York Road Runners turned to Yard NYC to breathe fresh life into its brand platform for the NYC Marathon after a canceled race in 2020 and severely reduced attendance in 2021. Now in year three of its partnership, the NYT is calling its race bibs "a precious New York City resource" after selling out in mere days.
