Sky - Sky Stream launch

Sky briefed us on one of their biggest ever comms challenges, building traction and saliency among their U35's audience to launch Sky Stream – the new, simpler way to get Sky TV. The Great Simplification is a long term creative platform, introduced by Munya Chawawa and his 'cult' following. Our tools landed a joyful tone and slick, modern aesthetic – featuring new logo visualisation and product expression.