adidas - Predator '24
Predator = Goals. Relaunching the greatest football boot ever made, we developed an approach as bold as the product proposition itself. Taking a fanciful premise at face value, we told a story that imagined the real world consequences of a boot that enables everyone to score.
The result was 3 blockbuster films designed to satisfy our football audience's thirst for ambitious, entertaining content in an era of swipe-past ad making.
As for the boots? Sold out in record time.
