McCain - Visionaries’ Director Anthony Rubinstein Serves Up a Fresh Take in McCain’s New ‘Hash Brown Bites’ Spot

The Visionaries are proud to announce the latest work from director Anthony Rubinstein, who teamed up with Adam & Eve Studios for McCain’s crispy new campaign, ‘Hash Brown Bites’.

Brimming with warmth, wit and a generous dash of visual flair, Anthony’s film captures the fun, flavour and chaos of mealtime. Complete with top-tier food styling, dynamic air fryer action and clever visual gags that bring the spot to life. The result is a playful, technically sharp piece that perfectly balances humour and craft.

Anthony brings his trademark energy and inventive visual storytelling to the table - blending clever in-camera tricks with the dark arts of VFX to create a film that’s as joyful as it is technically precise.