
Days before the premiere of the highly anticipated second season ofSeverance, KAMP collaborated with Apple TV+ to bring the world of Lumon Industries to the middle of NYC’s Grand Central Station.
A large glass cube containing a fully staffed and working office surprised daily commuters. At the end of day one, the stars ofSeveranceshowed up unannounced to staff the office themselves. For three hours, Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman, and Patricia Arquette appeared in-character as their “innies," going about tasks, participating in team building exercises, and refining numbers at their work stations.
Built using actual props from the series’ iconic set, the stunt operated for 18 hours over the course of two days, continuously drawing huge crowds who couldn't look away. The stunt went viral, creating massive buzz across social and beyond.