VIOME - Arthur The Alien
Dolsten & Co., the AI-first creative studio launched by Simon Dolsten, has been named AI Agency of Record for VIOME, the pioneering health-tech company using artificial intelligence and machine learning to decode human biology.
The partnership launches with a bold new creative platform and tagline —“Not All Tests Are Created Equal.”— and a surreal, first-of-its-kind short film:“Arthur the Alien.”
Made entirely through AI, the film was produced without a single animator, sound designer, 3D artist, or traditional crew member. Every frame and sound was generated by artificial intelligence, directed and produced through Dolsten & Co.’s proprietary AI workflow.
“Arthur the Alien was born from a simple insight,” said Simon Dolsten, Founder and Chief Creative Officer of Dolsten & Co. “No one has faced more testing than an alien stuck at Area 51. That became the perfect metaphor for what VIOME does—turning intrusive testing into empowering, human insight. The result is a film made by AI, but with a heartbeat.”
“Not All Tests Are Created Equal.”
The new brand platform positions VIOME at the intersection of health science and human storytelling. While most testing looks at isolated data points, VIOME’s RNA technology uncovers what’s actually happening inside the body at a molecular level.
Together, VIOME and Dolsten & Co. are using artificial intelligence to turn complex science into something deeply human—redefining what it means to be an intelligent brand in a biological world.
The First Alien Blockbuster Without a Crew
“Arthur the Alien” represents a breakthrough in AI filmmaking. Every element—visuals, cinematography, score, and dialogue—was generated through artificial intelligence and completed in under two weeks.
It’s the first campaign of its kind:a cinematic narrative built entirely by AI, designed by humans, and powered by purpose.
About Dolsten & Co.
Dolsten & Co.is an AI-first creative studio and production companythat merges concept-driven thinking with generative technology. Founded by Simon Dolsten— the#1 Most Awarded Creative Director in the World (The One Show + ADC) and2× EMMY® Awardwinner for Outstanding Digital Innovation — the studio develops ideas, content, films, and avatars that bring soul to the machine.
Tagline:We bring soul to the machine.
Learn more at
About VIOME
VIOMEis a leading health-tech company using AI, machine learning, and RNA sequencing to decode human biology and deliver personalized health insights. By analyzing the human microbiome and gene expression, VIOME helps people understand and improve their health from the inside out.
Learn more atwww.viome.com.
