Accelerator Active Energy - Upgrade Your Energy
Accelerator Active Energy, the zero‑sugar energy drink co‑owned by Travis Kelce, has teamed up with Dolsten & Co. to launch a bold new campaign that takes the brand promise literally: “Upgrade Your Energy.”
Known for its sustained energy, enhanced focus, and metabolism‑boosting thermogenic blend, Accelerator is redefining what “better for you” energy looks like.
Tasked with bringing that difference to life, Dolsten & Co. built a hyper‑charged, surreal campaign world where Kelce himself crashes everyday moments to “upgrade” ordinary energy drinks on the spot. In a series of :15 spots, Accelerator transforms hydration mishaps into powered‑up experiences:
“Student” – A stressed student trades caffeine crashes for sustained focus—and maybe even an opportunity to play with Travis Kelce.
“Mom” – A tired mom gets a boost and starts channeling Kelce’s big game mindset.
“Grandma” – A grandmother’s lackluster energy drink gets upgraded—along with her dance card.
The campaign extends beyond the screen into a real‑world fan experience: an “Upgrade Hotline” gives callers the chance to receive their own shipment of Accelerator Active Energy straight to their door.
“With Travis Kelce leading the charge, we’re showing consumers that it’s time to trade in their ordinary energy drink and upgrade with Accelerator which uses 100% natural caffeine without the sugar, carbs, preservatives or colors,” said Zach Schotz, VP Marketing at Accelerator.
The work is running nationally across digital video, social, and influencer channels, with the live activation serving as both a product sampler and a share‑worthy brand moment. The campaign underscores Dolsten & Co.’s remit as Accelerator’s integrated creative partner, spanning brand strategy, earned media, integrated campaigns, social content, and experiential.
“We wanted to take the Accelerator ethos — unmatched taste, better ingredients — and bring it to life in the most literal, entertaining way possible,” said Simon Dolsten, Founder and CEO of Dolsten & Co. “By pairing bold visuals with a real, fan‑forward activation, we built a campaign that doesn’t just talk about energy — it delivers it. We’re lucky to have amazing clients to partner with and bring it to life with us. ”
Sitting at the center of this vision is Simon Dolsten, one of the most awarded creative directors in the world. A two‑time EMMY winner and two‑time Cannes Lions Grand Prix winner, Dolsten has been ranked **#1 Most Awarded Creative Director Globally by The One Show and the Art Directors Club and the Top Ten Most Awarded Creatives at the Cannes Lions Festival of Creativity.
Over his career, he has led groundbreaking, tech‑driven activations for some of the world’s most iconic brands — from Anheuser-Busch and Volkswagen to Spotify and BMW — and has built a reputation for fusing world‑class creative thinking with machine‑speed execution.
Just a few months ago, he launched Dolsten & Co, an AI-first creative studio and has already won AOR for Accelerator and VIOME. The company also develops AI and innovation work for a variety of brands including CBRE, Auren and Kulture City.
"We want to reimagine not just how brands and talent produce work, but what they actually make. This year, we'll be producing the first high-fidelity, AI feature length film, a digital avatar of a historic boxer and an AI-driven creator platform. Proving that AI can deliver the same amount of creative firepower as other tools. If not, more.
Just a few months ago, he launched Dolsten & Co, an AI-first creative studio and has already won AOR for Accelerator and VIOME. The company also develops AI and innovation work for a variety of brands including CBRE, Auren and Kulture City.
