On Running - Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first
On’s prDOOH campaign for the launch of its first UK store on London’s Regent Street integrated footfall, weather and Strava data to build a multi-faceted campaign, powered by StoreBoost.
On opening night, the campaign targeted runners as they passed through Oxford St with messaging pointing them to the On Store, weather-triggered creatives relating to their CloudSurfer shoe, and location-based targeting to show audiences how far away the On store was and how much of a marathon that equated to.
