Wpromote Launches Loyalty Solutions Division

Independent full-funnel marketing agency Wpromote has launched a new loyalty strategy and management offering designed to transform traditional loyalty programmes into agile, performance-focused growth engines. The new service enables brands to fully integrate loyalty into media, strategy, and creative to drive measurable outcomes through personalised customer experiences and first-party data activation.

Wpromote’s new offering was shaped by insights gained from working with brands whose loyalty programmes often struggled to sustain impact or connect meaningfully with broader marketing goals over time. While many initiatives launched with enthusiasm, challenges around measurement and integration frequently limited their long-term value.

“Many brands struggle to prove that their loyalty programmes are working,” said Andrea Bendzick, CEO of Wpromote. “We take an intentional approach, grounded in customer insight and built on financial modeling that clearly shows impact and supports ongoing optimisation. This ensures loyalty becomes a powerful, measurable engine for business growth.”

This new loyalty offering aligns with Wpromote’s core belief that all media should perform, breaking down silos between brand and performance marketing. The agency helps brands design loyalty strategies tailored to their audience and business goals, while ensuring they adapt to evolving market dynamics. These programmes are built to do more than reward repeat purchases: they power personalisation, inform creative messaging, and contribute to acquisition, retention, and long-term brand affinity.

A recent collaboration with performance fishing apparel brand Guy Harvey highlights this approach. Wpromote partnered to relaunch an underutilised loyalty programme, resulting in a 61% increase in redemptions and a 27% lift in repeat purchase rate within just 60 days. The programme is now a cornerstone of the brand’s broader marketing strategy.

“Loyalty has traditionally been siloed within brand marketing, but today it must deliver across the full funnel,” said Rachel Klein, SVP of earned and owned media at Wpromote. “With AI reshaping how consumers engage with media and brands, loyalty is no longer just about retention; it’s a high-impact performance lever that can drive smarter engagement, richer insights, and lasting customer value.”

Wpromote’s new loyalty offering is the latest step in aligning its services with how consumers engage across the modern media landscape. Earlier in 2025, the agency advanced its full-funnel transformation by appointing Justin Hooper as SVP, head of creative, and naming longtime leader Mike Stone to a newly created role as head of a Strategy Center of Excellence, focused on driving innovation and impact across its client portfolio.