WPP Launches WPP Production, Uniting Hogarth and Network-Wide Production Capabilities

​WPP has launched WPP Production, a new global production platform that brings together Hogarth with production teams and capabilities from across the WPP network.

WPP said the new offering is designed to unify all creative producers into a single global organisation and combine production expertise with technology, including generative AI, virtual and hybrid production and data-driven workflows.

The move follows similar consolidation efforts by other holding companies, including Publicis Groupe and Omnicom, which operate as Publicis Production and Omnicom Production respectively.

​Richard Glasson, currently global CEO of Hogarth, will oversee the new operation as CEO of WPP Production. “This is a transformative moment for us and, more importantly, for our clients,” he said. “Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP's integrated offering. It allows us to activate the full collective power of WPP – its talent, creativity, technology and data – to redefine content creation. We are focused on delivering smarter, more innovative and world-class storytelling that drives business for our clients.”

WPP said the launch is built around four core areas: creating a “unified global team” of craft and production experts; integrating agency-based producers into a single global structure; investing in talent and technology to support “next-generation content origination”; and launching a “high-velocity content studio” that combines production and media capabilities, with a focus on performance and real-time optimisation.

WPP Production will consolidate the group’s extensive and specialist production resources into a single global organisation, with all teams operating on one platform using WPP Open’s production technology and AI-powered workflows. The company said this is intended to improve connectivity across markets and increase operational efficiency.

The group said the move establishes what it describes as the world’s largest creative production capability, comprising close to 10,000 people across more than 40 cities and designed to deliver large volumes of content across multiple channels and geographies.

The new offering reflects what WPP lays out as its broader strategy to provide more integrated and seamless services across creative, media and production, delivered through WPP Open. The company said this approach is intended to give clients access to a more connected ecosystem of creative, media and production expertise.

The company added that WPP Production will focus on the use of technologies including advanced AI, virtual production and sustainable production practices, with the aim of supporting next-generation content creation and premium content at scale.

WPP also said it will continue to invest in physical production infrastructure, building on the existing Hogarth Studios network and the recent development of a major content capture and virtual production studio in London. The company said it plans to open a number of additional major studio locations globally.

According to the announcement, clients will have access to faster turnaround times, greater cost efficiency and a wider range of production solutions through the new structure.

“The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities,” said Cindy Rose, CEO of WPP. “In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients. This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide.”

The transition to WPP Production will take effect on February 23rd 2026.