WeightWatchers Puts Real Progress Front and Centre with Fresh Rebrand
Inspired by feedback from its members, WeightWatchers is introducing an updated brand identity that reflects the company’s evolution across its platform and within the broader health landscape. WeightWatchers partnered with Mrs&Mr—the creative, design, and branding agency—to create the new identity that represents who WeightWatchers is today: integrated, intelligent, evidence-based, and always grounded in real-life human care.
The new identity celebrates WeightWatchers’ more than 60-year legacy of delivering lasting, effective weight-health outcomes experienced by its millions of members worldwide, while reflecting the brand’s continued evolution within a changing weight-health landscape. It brings cohesion to a platform that combines nutrition guidance, coaching, community, and medical support in one connected experience.
The bold new logo conveys stability, trust, and the brand’s reputation for sustainable health outcomes. At the heart of the new system is the progress bar: a graphic storytelling device that depicts the personal weight-loss journeys that each member takes in a way that is empathetic, human, and distinct from the category’s traditional visual language. Modern typography brings the system together, creating a unified and inspiring brand experience that celebrates progress and personalisation.
“This evolution goes far beyond a new visual identity. For us, the WeightWatchers brand lives in how we show up every day—through our experience, our coaches, our community, and our medical support,” said Julie Rice, chief experience officer at WeightWatchers. “Everything is designed around a deep understanding of members’ real lives and goals, so support feels personal, connected, and consistent wherever someone meets WeightWatchers.”
“We set out to reclaim WeightWatchers’ rightful place as a pioneer and innovator in the rapidly changing world of weight loss. This wasn’t just a new look and feel; it was a fundamental transformation to unify how people experience the brand across their physical and digital lives,” said Kate Wadia, founder and chief creative officer, Mrs&Mr.
The new brand world puts WeightWatchers members at the center, creating a contemporary, aspirational, and deeply human visual system defined by clean, elevated, studio-shot black-and-white editorial portraiture that removes distractions and lets their individuality shine—confident, candid, joyful, vulnerable, and powerful. Featuring only real current members, the system celebrates their lived experiences and the strength, resilience, character, and humanity behind every transformation. Developed with photographer and film director Cameron McNee and brought to life through Mrs&Mr’s energetic art direction, this visual approach is designed to work seamlessly across all static and motion formats, spotlighting not just weight-loss results but also the people who power the brand.
The launch of the new brand identity coincides with WeightWatchers’ announcement today that it is introducing a new, fully integrated experience that unites GLP-1 prescribing, personalised nutrition, behavioural support, coaching, and community within a redesigned app experience and digital platform. WeightWatchers is the most studied commercial weight-management programme in the world, delivered through its No. 1 US doctor-recommended weight-loss programme. Since 2023, its holistic, personalised approach has included US-based clinical interventions and access to GLP-1 medications.
Mrs&Mr is a creative partner in brand positioning, visual identity, experiences and creative solutions that build brands with insight, imagination and impact.
