Outdoor Retailer Captures Sounds of NZ Nature, From Mosquito’s Buzz to Tent’s Zip

New Zealand retailer Torpedo7’s ‘See You Out There’ spot, launching its Spring-Summer ‘25 campaign -- uses the sounds of summer as a call to action for viewers.

Capturing the “unmistakable feeling of a Kiwi summer”, from camping with the whānau, hiking with mates, or just soaking it all in, the Kiwi outdoor retailer’s positioning is “all about being in the moment”.

Supernormal director Reagen Butler told LBB the sports and outdoor supplier’s latest spot is an “authentic” portrayal of Kiwis, with “adventurous people at the heart of every scene.”

“Moments which break from the expected throughout the piece ground us back into genuine experience,” he said.

“Whether it be a mosquito landing on your face at the beach or ending with a mooing cow in a lush location that could only be Aotearoa, we looked to keep people on their toes, building an honest perspective of our summers.”

Shot on location in Rotorua and Pākiri, the film captures the tactile side of a Kiwi summer, with each scene a quick snapshot of a real moment. Reagen said the production environment made it easy to “create a world which feels genuine, connected and fun.

“It was important from the start to work in locations and capture images that feel truly representative of the real Kiwi summer experience. We have incredible locations up and down the country with immense scale and views. However, these often-shot locations don’t consistently deliver a genuine experience on screen for everyday New Zealanders.

“By shooting in both Pākiri and across Rotorua we were able to tap into diverse, beautiful locations which aren’t just postcards, they’re the pillars of our summer.

“The composition of each frame plays an important role in making the image feel fresh. Without a recce [reconnaissance], we took inspiration from what the environment gave us and looked for a fresh, still perspective in each moment -- always asking ourselves if we could get closer.”

The spot’s visual and sound design pulls viewers right into that summer space, cultivating a feeling of warmth so real you can “smell the sunscreen, and hear summer buzzing all around you”.

“The immersive sound design from the brilliant Amy Barber was built into the script from the start, and scenes were chosen for the soundscape and rhythm they would help build into the final work,” Reagen said.

“With such a small crew and therefore no soundie on set, Amy’s work really became the beating heart of the pieces.

“True exploration with friends, captured by a tiny but talented team.”

Ngahuia Group brand manager, Lucy Hopkins said, “We wanted the campaign to feel lived-in, something that feels close, textured, and familiar.

“You can almost feel the sun, the grit, the breeze, the noise of it all. It’s those small, tactile details that make summer in Aotearoa feel so good.”

As Torpedo7 transitions to a fully online model, ‘See You Out There’ marks a new chapter, reflecting how Kiwis plan, play, and purchase today.

"Moving to a digital-first space shaped everything from how we framed the shots to how the story unfolds," Lucy added.

"We know people will experience the campaign on their phones, often in quick, scrollable bursts, so we focused on creating moments that feel instantly tangible, tactile, and real.

"The pacing is snappy but grounded, built around sensory details that stop the scroll: the sound of the bush, the shift of light, the feeling of a breeze. It’s still cinematic, but designed to connect fast and feel familiar, no matter the screen size."

Torpedo7’s Spring Summer ‘25 campaign is running online and across social channels throughout the summer in New Zealand.