Thankyou Appoints TightKnit as Both Agency and Marketing Department

Tightknit Studio -- the independent creative agency founded by Evan Roberts and Lee Simspon -- has developed a new service model with social impact brand Thankyou to launch its personal care business. 

As part of the new partnership, Tightknit acts as both the brand's agency and marketing department, increasing the studio's proximity to the wider organisation while maintaining an external creative perspective. 

Daniel Flynn, co-founder at Thankyou, said, “We partner with Tightknit Studio for their world-class marketing and creative credentials that allow us to compete in tough categories against competitors with deeper pockets. Tightknit are fully integrated in our business which creates the consistency of the Thankyou brand across multiple categories."

Tightknit Studio will lead the marketing agenda at a pivotal time for Thankyou, as it explores new sectors and expands into global markets. Its remit spans the full marketing mix, including influencing product development, pricing, category marketing, plus attending range reviews. 

Daniel continued, “As a social enterprise, we bring consumers products that exist for one purpose only -- to help create a world where not one person lives in extreme poverty. Tightknit are not only aligned to this mission but through their creativity, are helping to make it a reality.”

Tightknit Studio co-founder and CEO Lee Simpson, said, "In many ways, this is the ultimate proof point of Tightknit. We gain unprecedented access to the client's business while preserving our external market perspective. And when we talk about Tightknit Studio taking creativity to new places, this is another step towards that ambition.”