Thinkerbell Tests GWM on Steep Slalom Course at NZ Alpine Resort

GWM hosted a challenge to see if a GWM tank 500 plug-in hybrid, with Hi4-T technology, could power up a tough and technical downhill slalom course at one of New Zealand’s steepest alpine resorts.

It was part of GWM’s Winter Olympic and Paralympic broadcast partnership, and continues building depth into the brand promise of 'Go With More'.

Hi4-T is the off-road variant of GWM’s hybrid intelligent 4WD (Hi4) system. It’s a game changer for off-road lovers, pairing plug-in hybrid efficiency with true, professional off-road capabilities for the first time -- with features like front and rear mechanically-locked differentials, low-range transfer case, and superior torque delivery on demand. The uphill slalom provided a live and unfiltered environment to prove these credentials.

Steve Maciver, head of marketing at GWM Australia and New Zealand, said, “Hi4 technology is the future for GWM. It lives across the range in many different ways, delivering levels of performance, efficiency, power, and off-road capability never before seen in plug-in hybrids.

"There’s no better way to launch it than the uphill slalom. It’s both demonstrative of Hi4-T capability and symbolic of where GWM is heading as a brand -- we’re fully charged and equipped to conquer the mountain ahead.”

Bindy Bassingthwaighte, head thinker at Thinkerbell, added, “Uphill slalom is a world-first and importantly, it’s just the beginning. This challenge was about finding the most intuitive, entertaining, and contextual way to demonstrate Hi4-T capability to Australians and New Zealanders. Uphill slalom sets the foundation for a new platform of work that will continue to push and prove Hi4-T in places no one expects.”

The uphill slalom launched through the Winter Olympic telecast over the weekend, and will be seen on digital, social, and partner channels.