the7stars Wins Greene King Media Brief

​the7stars has been appointed media partner to Greene King following a competitive pitch handled by IDComms.

The independently owned media agency will take responsibility for media planning and buying across Greene King’s brand and performance activity, supporting the pub retailer and brewer’s portfolio of brands.

Greene King said the7stars impressed with its understanding of the business and its ability to balance national brand building with local market effectiveness across its pub estate.

Maria O’Flynn, head of media and growth at Greene King, said, “the7stars showed a strong understanding of both our brands and the role media plays in driving sustainable growth. We’re excited to begin this partnership and to work together to deliver impactful, effective media across our portfolio.”

The appointment is effective immediately and marks another significant win for the7stars as it continues to build momentum through new business growth.

​Nick Maddison, managing partner of the7stars, said, “Greene King is an iconic British business with a diverse and ambitious brand portfolio. We’re delighted to be working with the team and bringing our data‑led, challenger approach to such a dynamic category.”