The Many Drops Street-Vibe Brand Platform for Bang Energy

​The Many has broken a neon-lit, up-for-anything creative campaign for Bang Energy that serves as the brand’s first integrated brand platform.

Launched an entirely new brand platform under the tagline 'Ready. Set. Bang,' the high-intensity campaign leverages Bang Energy’s authentic brand credibility, represented by its boundary-pushing social media content, to position Bang as the friend who is down for anything.

A hero-brand film depicts a vibrant world of diverse young people sharing music-fuelled car rides, ATV adventures in abandoned parking lots, house parties, and underground DJ sets, highlighting that Bang drinkers are always at the forefront of what’s going down. The fully integrated campaign relies on a social-first strategy, with 15+ original social-first content pieces plus video and static assets to be shared across multiple touchpoints.

“Bang’s at this awesome place where they’re redefining who and what they’re for, but without wanting to lose the unique magic in their existing brand,” said Jeremiah Wassom, group creative director, The Many. “Bang is your sidekick on any adventure, giving you the energy, night or day, to try all those things you’d regret not trying.”

In addition to the 60-second hero video, the campaign includes 15+ original content pieces exclusive to social channels and a suite of custom photography, most of the work featuring a raw and real aesthetic. But all the executions display dynamic and candid scenes of real adventures and spontaneous moments that expand Bang Energy’s street reputation across its entire brand ecosystem.