Telstra Creates Miniature Stop-Motion World and Jingle Voiced by Bluey’s Dad

The latest from Telstra is a miniature world captured in stop-motion and set to a jingle sung by Bluey's dad.

Created by +61 and Bear Meets Eagle on Fire in partnership with double Cannes Grand Prix-winning animator Johnny Kelly and Nexus Studios, 'Together Builds Better' launches a new creative direction for Telstra's Enterprise division. It is designed to position the telco as the leader in connectivity for Australian enterprise and government customers.

The hero film shows many hands working together to create a seamless, tiny world, and is soundtracked by an original jingle, sung by David McCormack -- the voice of Bluey's dad -- which opens, "With enterprise power and partnership spark, together builds better, impactful and smart."

“With the right partner anything is possible,” said Micah Walker, chief creative officer at Bear Meets Eagle on Fire.

“This campaign is a celebration of the power of imagination and collaboration at scale.”

It isn't the first time the brand and agency have dabbled in stop-motion together. The widely-acclaimed 'Better on a Better Network' featured dozens of stop-motion vignettes directed by Jeff Low, and won a Cannes Grand Prix for craft this year.

Chief marketing officer Brent Smart introduced the 'Wherever We Go' brand platform a year ago with an animated film set to a whistling version of 'Islands In The Stream', accompanied by a papercrafted OOH campaign, to inject warmth and personality into the brand. Since, it has applied the same approach to its internet business (with 20,000 dominos) and scam-blocking credentials (with a Steve Buscemi-fronted spoof).

Now, it will inject creativity into its enterprise unit. Telstra Enterprise's head of marketing, Karinne Limberiou, said the business' enterprise and government customers share its ambitions to create a "better, more connected future for all."

"From making schools across Australia smarter, reinventing manufacturing or making communities safer, we believe that together builds better," she said.

+61 client partner Alexandra Stickler added, “Underpinned by leading connectivity, what Telstra and its enterprise partners are building together is really exciting.

"With that spirit in mind, we set out to create a campaign that matched that ambition -- one that moves beyond the literal and ventures into something far more imaginative."

The 'Together Builds Better' campaign also includes OOH, radio, and social executions.

Earlier this month, the telco relaunched and rebadged its in-house agency. Roam has a mascot called Roamy, and an animated short featuring the animated character transforming in form.

“I’ve been lucky enough to build in-house agencies for some of the world’s biggest brands and I truly believe Telstra will stand among them as a world-class creative operation,” head of Roam Gemma Poesaste told LBB.

“We want to be the most creative brand this side of the world, and to do that, we need an in-house creative team that drives that agenda."