TELEVISOR Studio Blends Human Craft and AI Innovation in Tribute to Lamborghini

​TELEVISOR Studio’s latest in-house project, a fan-made tribute to Lamborghini, captures the emotion, precision, and design legacy of the Italian icon through a pioneering hybrid workflow merging 3D craft, generative AI, and human storytelling.

Directed by Iryna Nalyvaiko, with supervision from Wiktor Bartman and creative oversight from Paweł Krzemiński, the film was developed, and finished entirely within TELEVISOR Creative, the studio’s new AI-driven division exploring how emerging technologies can enhance traditional post-production pipelines.

What began as a simple idea, a race through Italy, evolved into a deeper story about legacy and passion: a lifelong enthusiast moving through eras and car models, yet never losing the thrill of speed and beauty.

From a production standpoint, the project became a large-scale technical experiment. The team generated over 1,000 AI-assisted storyboard frames in MidJourney, using iterative prompting, composition testing, and lighting passes to define the film’s visual tone. Out of this vast collection, 37 frames were selected as the foundation for the story.

As the workflow advanced, AI tools were used not only for previsualisation and concept exploration but also to test look development and stylisation across video-to-video pipelines. For the cars themselves, 3D modeling and animation were used to retain accuracy and physical consistency, while AI handled texture and mood development, feeding into a complex compositing workflow that combined machine outputs with manual finishing and colour correction.

“AI became part of our workflow, but never replaced it,” said Iryna Nalyvaiko, the film’s director. “Every frame still needed human eyes, emotion, and control. The challenge was learning to collaborate with a system that follows logic, not intuition, yet constantly finds new ways to surprise you.”

For Paweł Krzemiński, who oversaw creative development, the process was as philosophical as it was technical, “AI is not a tool you can just plug in. It’s a restless collaborator. It challenges your instincts, forces new decisions, and keeps reminding you why the human eye still matters.”

A making-of film, now released alongside the project, offers a behind-the-scenes look into this evolving workflow, from AI generation to 3D asset integration, and the compositing techniques used to blend them into one seamless cinematic world.

Ultimately, the Lamborghini Tribute Film marks a new chapter for TELEVISOR Studio, proving that the future of post-production lies in the seamless collaboration between human craft and AI innovation. It’s a vision of a creative process where technology enhances instinct, not replaces it and where experimentation drives storytelling forward.

Disclaimer: The logo used in this film belongs solely to Lamborghini. TELEVISOR has no rights or claims to the Lamborghini brand, logo, or trademark. Lamborghini is not affiliated with, nor did it endorse this project.