Ted Danson and JB Smoove Turn Saving Money Into Sitcom with Consumer Cellular

Consumer Cellular and Ted Danson are back, this time joined by Curb Your Enthusiasm’s JB Smoove in a playful, money-saving mission. The campaign, from creative agency of record THE MAYOR, communicates the brand’s strengths in service, coverage and savings.

All spots combine visually arresting orange-hued scenarios with Ted’s signature charm to show how Consumer Cellular helps Americans 50+ save on wireless bills while maintaining superior coverage and customer service. Each spot focuses on one of Consumer Cellular’s standout features. 

The hero spot, 'JB' welcomes JB Smoove to the Consumer Cellular world alongside Ted. The pair’s comedic back-and-forth shows that it’s never too late to save, appealing to both Ted’s longtime audience and fans of JB’s humour. Unlimited plans start at just $30/month each for two lines.

'Beep Bop Boop', an aptly named AI-themed spot, has Ted introducing a robot eager to help, but ultimately outmatched by the human touch. The spot highlights CCI’s superior customer satisfaction rankings and starts conversations about why humans, and Consumer Cellular, still deliver the best service in a heavily-automated customer service industry.

'Whiteboard' shows Ted visually breaking down the savings and coverage benefits of Consumer Cellular with a dynamic whiteboard, illustrating unlimited talk, text, and data for $40/month, almost half the cost of Big Wireless, and inviting viewers to call if they have questions.

This campaign is a continuation of Ted Danson’s role as a spokesperson for Consumer Cellular. It builds on the iconic orange-themed, playful world established this past spring, while adding fresh humour, relatable scenarios, and the addition of celebrity JB Smoove to broaden audience appeal.

THE MAYOR and Consumer Cellular’s ongoing partnership once again showcases a successful celebrity-based campaign that feels both aspirational and relatable. THE MAYOR has worked in partnership with Consumer Cellular since early 2024 to support the brand in their mission to be the most beloved wireless company in the nation. This campaign is running across CTV and socials.