AUNZ Work of the Week: TBWA\Sydney and Croser

Evocative, artistic, moody, and colour-drenched vignettes turn Aussie moments -- a barbie in the backyard with hills hoist front and centre -- into Slim Aarons-esque scenes in TBWA\Sydney’s latest for sparkling wine brand Croser.

The colour grading sharpens the aesthetic, and the punchy soundtrack is an unexpected, yet perfect, choice. Interestingly, Croser sells for roughly $25 a bottle, proving sophistication is about more than price, and ‘accessible luxury’ really is in.

Debuting three 15” films instead of one, longer hero spot feels experimental and playful. In one, a camera is attached to a tray featuring a bottle of Croser -- feeling 90s and high-fashion. The motel scene sees the camera pan to follow a man serving a bottle to two women in front of a striking turquoise door. And the third, that barbecue scene, involves the camera dollying back to widen the frame.

The work feels different for TBWA, and a sign of CCO Matt Keon’s creative ambitions. He hired Darren Borrino as group creative lead this week, so we reckon the best is yet to come.