TBWA\New Zealand Takes Home Gold At 2025 APAC Effies

TBWA\New Zealand has been recognised at the prestigious 2025 APAC Effie Awards, taking home one of only 12 Gold Effies awarded across the entire Asia Pacific region – and the only Gold for New Zealand.

The agency earned the win for 2degrees’ first phone safety program, ‘Good Tings’, with the campaign ‘Teaching Kids the Good and Bad Tings’ praised for its creativity and effectiveness in addressing a pressing issue for Kiwi families.

Catherine Harris, CEO of TBWA\New Zealand, said, “This win is a huge testament to the bold, creative work we’re doing alongside 2degrees – work that not only delivers business results but also creates a positive impact for New Zealanders. To be recognised at this level, against the best in Asia Pacific, is something we’re incredibly proud of.”

Of the 123 finalists previously announced, 81 campaigns emerged with a metal. The jury awarded a total of 12 Golds, 21 Silvers, and 48 Bronzes to winners across 12 territories.

India topped the rankings with 33 awards, followed by Australia at 13, and a tie between New Zealand and Singapore at 6 metals each. This year’s competition also marks the first awardee for a Sri Lankan campaign in APAC Effie history for ‘Relive the Epic of The Ramayana Trail’ by Sri Lankan Airline and Phoenix Ogilvy O&M.

Ogilvy Mumbai snagged Agency of the Year, the third time they’ve achieved this feat, with their work ‘The Impossible Choice’ and ‘From Handwash Rebels to Handwash Legends’ contributing heavily to their metal count of three Golds, three Silvers, and three Bronzes.