Apple Celebrates Aussie Cricketers in Latest 'Shot On iPhone' Instalment

Apple celebrates Australia's cricket culture with its latest 'Shot on iPhone' campaign, showcasing three of the country's most beloved cricketers, Marnus Labuschagne, Scott Boland, and Alex Carey, through the lens of the three 48MP rear cameras on the iPhone 17 Pro.

The work comes to life through social, out-of-home executions, the Apple Australia website, and Apple's Instagram (@apple).

The campaign captures the raw intensity and athleticism of cricket up close, transforming how one of the world's most watched sports is visually represented —creating cinematic portraits that match cricket's cultural significance in Australia.

Timed to coincide with Australia's cricket season, the execution demonstrates how iPhone can get close to the action, capturing angles and perspectives with the powerful filmmaking tools within reach.

The advanced camera system on iPhone 17 Pro — featuring an 18MP center stage front camera with dual capture and three 48MP fusion cameras with an 8x optical-quality zoom— captures cricket's explosive power and intensity. Through this work, Apple showcases how iPhone 17 Pro authentically documents Australia’s most beloved sport.