Pregnant Woman Makes Uncontrollable Noises Thanks to MasterFoods

MasterFoods, Australia's beloved flavour experts since 1945, have launched their new campaign designed to celebrate the irresistible flavour that MasterFoods products bring to everyday meals. The campaign highlights those uniquely involuntary sounds and faces of pure deliciousness that MasterFoods can evoke, leading to hilariously awkward situations.

The integrated campaign, developed by T&P Australia and produced by Haven’t You Done Well Productions, features a series of engaging video assets and vibrant stills that capture the unfiltered reactions to MasterFoods' flavours.

At the heart of the campaign are three distinct videos, each depicting a relatable moment where the sheer deliciousness of a MasterFoods-enhanced meal causes an uncontrollable outburst of "yum noises” which in-turn leads to a comically awkward social moment.

Complementing the videos are a collection of stills that will be rolled out across out-of-home. These vibrant visuals highlight the unadulterated bliss on people’s faces after tasting a MasterFoods product.

Dominique Caruana, Mars Food portfolio marketing manager, said, "We've all been there -- that moment when food is so incredibly good, you can't help but make a little noise of appreciation, and this new campaign playfully taps into that universal truth.

"It's a fun, lighthearted way to demonstrate the irresistible flavour our MasterFoods products bring to any dish, making meals not just tastier, but in some cases, deliciously awkward."

The campaign evolves MasterFoods’ ‘You Made It’ platform by showcasing the incredible flavours MasterFoods can offer to those seeking to create tastier meals.

Boris Garelja, creative director at T&P Australia, added, "The beauty of this idea is its simplicity -- a setup based on a human truth and a hilarious payoff. The content is relatable, engaging, and highly entertaining, just the sort of thing you need to cut through in the modern media landscape."

'Big Yum' will roll out across BVOD, social, and OOH.