Superloop Superfan Shares WiFi Password For Super Fast Internet

ISP Superloop has launched its latest campaign via Leo Australia, heralding its superior high-speed internet.

Superloop’s customers are famous for shouting out their speedy internet across social media and online forums. In celebration of this, and with Superloop recently being named Australia's fastest fixed network, Leo Australia conceived the campaign with an ‘of the internet’ tone that is true to the Superloop brand, brought to life by director Jim Hosking.

The work continues to position Superloop as the network purpose-built for the superfast future of the internet and is led by the connected agency platform at Publicis Groupe including Leo, Zenith Media Sydney and Digitas.

Tommy Cehak, ECD Leo Australia said, “As with anything in life, when you’re onto a good thing, you want to tell everyone. That’s what it’s like when you have internet at Superloop speeds – just don’t share your Wifi password.”

The film sees the return of Sunny, Superloop’s advocate from the 2024 brand campaign, sharing his superfast internet with his whole neighbourhood.

Ben Colman, chief marketing officer at Superloop said, “What we love about this campaign is that the idea really originated with Superloop customers. We see them in the forums and the comment sections sharing their Superloop experience – their speeds and reliability – with others, so we unleashed Sunny to do the same.”

The campaign rolls out across video on demand, social, OOH and radio starting Wednesday 27th August. Planned integrations with leading audio platforms and strategic social partnerships will amplify the message even further, turning influencers and creators into high-speed advocates and ensuring Superloop’s speed is shouted from every rooftop.