Internet Provider stc Translates Gaming Jargon into Autism Friendly Language

As Saudi Arabia establishes itself as a global Esports hub, the Kingdom has been working hard to make sure that all gaming fans can enjoy the world’s most popular multiplayer games. In these high-stakes digital arenas, communication is everything. Yet the rapid-fire coded language of multiplayer gaming, packed with slang, abbreviations, and unfamiliar phrases, can feel overwhelming and confusing to gamers with neurodevelopmental disorders, such as autism.

In response, stc, in collaboration with VML Riyadh, developed The Social Decoder – a smart tool that translates complex gaming jargon into autism-friendly, pressure-free language. The tool delivers messages in a calm, literal tone, making team communication more accessible and inclusive.

In alignment with the Saudi Autism Center of Excellence, The Social Decoder was rigorously tested with autism specialists to ensure it would not trigger sensory overload. Its universal design allows it to work seamlessly with any game, device, or language. Phrases like 'Cover my back' were phrased into 'Watch for any danger behind me,' 'Watch your 12' turned into 'Look straight ahead,' and 'Frag out' became 'Throw grenades'. The tool made its public debut at the stc booth at the Esports World Cup 2025 in Riyadh, where, for the first time, gamers with autism were invited to play their favourite games alongside their peers, fully engaged and empowered.

'Speak My Language' is more than a campaign, it’s a breakthrough. It demonstrates how creativity and technology can come together to address real-world challenges.
​Firas Ghannam, executive creative director, VML Riyadh stated, “‘Speak My Language’ is a campaign that reflects the power of innovation with purpose. It’s a step forward in creating meaningful connections through technology and creativity."

With The Social Decoder, stc and VML Riyadh have taken a step toward a more inclusive future for esports, proving that when technology is guided by empathy, everyone can play, and everyone can belong.