19 Crimes Welcomes Cricket Fans to Brisbane With BillBoard Teasing Poms

19 Crimes is welcoming cricket fans to Brisbane for the second Ashes Test with a cheeky billboard stoking the flames of one of the world’s most fierce sporting rivalries.

The name of the Australian wine brand comes from the list of 19 crimes which saw the British banished to Australia as convicts in the 1700’s. The 'barmy army' loves to remind Aussies of their "convict” connection but here, the word is being owned to celebrate the current score in the Ashes series.

Laura Pennycuick, TWE head of marketing, ANZ, said, “19 Crimes is a disruptive brand, so this felt like a great way to be topical, while nodding to the story behind the wine."

The creative, brought to life by Treasury Wine Estates and in-house agency Splash
will be seen at the Brisbane airport in the week leading up to the second Ashes Test -- a series that occurs every two years, dominating chat around water coolers and beyond.

Tom Opie, creative director of Splash, said, “All summer long, the Ashes is fuelled by banter between Australia and England, and we saw a great opportunity to join the conversation and put 19 Crimes top of mind for the festive season."