Jim Courier Becomes Uber Eats Courier, Swapping Backhands for Backpack

Jim Courier is the latest celeb to feature in Special's seventh instalment of Uber Eats' 'Get Almost Almost Anything'. The 13 million Aussies who tune into the summer tennis action will see a different side of legendary player-turned-commentator in Uber Eats Australia’s annual tennis campaign.

The task for 2026? Make Uber Eats the single most talked about brand around the tennis. For Special, inspiration hit harder than a forehand passing shot as the team sat down to tackle the creative challenge. The revelation? There was only one name in the world synonymous with both tennis and delivery. Courier. Jim Courier.

In the campaign, Courier swaps careers -- and backhands for a big backpack -- as he aces the job he was born to do in 60” and 30” hero films and a series of 15” films running on broadcast TV and BVOD.

The storytelling reveals a secret side to Australia’s favourite tennis commentator, as Jim-the-Courier goes from calling the shots, to calling on Uber Eats customers as he delivers food and groceries.

The narrative thread is complemented by bespoke social films that delve deeper into Jim’s secret passion as a bicycle courier, navigating the streets and front doorsteps of Melbourne.

Fellow legend of the court and commentary box Todd Woodbridge shares the backstory behind his friend’s shock career move -- including an irrational love of oversized back packs -- as we see Jim fulfilling his family destiny. After all, his father was a ‘Courier’, as was his grandfather.

A cameo by another Aussie tennis hero dials up the annual campaign’s trademark humour, as we see a certain "Rafter" paddling his way down the Yarra.

Sian Binder and Lea Egan, group creative directors, Special, said, “Uber Eats has done so much amazing work around the tennis, so we felt the pressure to find a new way in, but it turns out there was an idea that had been hiding in plain sight all along!

"Mockumentary seemed like the right approach to tell the true-ish story of Jim Courier, courier, and his surprising, yet not surprising, post-tennis career move.”

Rebecca Macciolli, marketing manager, Uber and Uber Eats ANZ, said, “It’s hard to believe it took us this long to connect one of the most recognisable names in tennis with what we do every day. There really is something in a name.

"This campaign is playful and a little cheeky, while still showing fans that Uber Eats is about far more than meals -- you really can get almost, almost anything delivered during the tennis.”

Nicole Bardsley, head of marketing, Uber and Uber Eats ANZ added, “The tennis is such a special moment every year -- it’s where we get to have a bit of fun with the brand and connect with fans outside of the court.

"Reuniting Jim, Todd, and Pat allowed us to build on the equity of previous years while pushing the ‘Get Almost Almost Anything’ platform forward in a way that feels entertaining, distinctive, and unmistakably Uber Eats. We can’t wait for Aussies to see it and have a laugh along the way.”

A teaser campaign kicked off on January 16th, with footage and stills of Jim being spotted around Melbourne moonlighting for Uber Eats seeded through the Daily Mail and on socials.

The wider campaign launched on broadcast TV and BVOD on January 18th and runs through to January 31st, supported by OLV, OOH, and social assets running across TikTok.