Toyota Shows Off Real-World Testing To Prove Safety

Toyota’s new safety campaign, created in partnership with Saatchi and Saatchi Australia, pulls back the curtain on their real-world testing -- from advanced active systems like Toyota 'Safety Sense' to the passive structures engineered to protect occupants when the unexpected happens.

With close to three million vehicles on Australian roads, Toyota takes its commitment to keeping Australians safe seriously -- and that means real-world testing for real-world driving.

Real-world safety isn’t about perfect conditions. For Toyota, safety means being tested where life happens -- in the messy, unpredictable reality of school runs, regional highways, and city traffic.

Built and tested for Australian roads, the work shows how Toyota delivers safety that matters.

Vin Naidoo, chief marketing officer, Toyota Australia, said, “Toyota’s commitment to protecting drivers and passengers from the unpredictability of real-world driving is underpinned by our rigorous testing and advanced safety programs. We strive to exceed industry standards and set new benchmarks -- because we believe in safety that truly matters.”

Mandie van der Merwe, chief creative officer, Saatchi and Saatchi Australia, added, “Toyota’s safety testing doesn’t live behind closed doors. It happens in the real world and ripples out to impact real-world driving. Our aim was to visualise that quiet but powerful journey, showing how every test and innovation moves outward to protect ordinary Australians.”

With production led by director Justin Kurzel at Revolver, and media led by Spark Foundry Australia, the integrated campaign will run across TV, OOH, digital, radio, transit, and social, with further extensions to follow.