'Money Can Buy Happiness' in New OrbitRemit Spot

Mint has produced an irreverent new campaign for OrbitRemit, launching the international money transfer brand’s fresh creative platform, 'Where Money Can Buy Happiness,' conceived by creative agency Orphan.

After a competitive pitch in July, Orphan was appointed as OrbitRemit’s lead creative agency, charged with reimagining the brand’s role for millions of migrants living in Australia who support their families overseas. OrbitRemit makes sending money home simple, affordable, and deeply meaningful.

Across many cultures, sending money home isn’t just a transaction -- it’s an act of pride and love. It can pay for a child’s education, cover a medical emergency, or fix a leaky roof before the rainy season. These moments of giving are moments of joy -- proof that, in some cases, money really can buy happiness.

The new brand platform captures this emotional truth. The first film in the campaign, titled 'Thumb', tells the story of a mother, a medical emergency, and the life-changing impact of a single money transfer. The second film, titled 'Proud Dad', features a crumbling ceiling, a successful son, and a money transfer that saves the day.

Director Andrew Seaton said, “We were absolutely pumped to bring this idea to life. From the moment we saw the concept, we knew this could be something a little special -- funny, heartfelt, and completely unique.

"We loved tackling the technical challenges too, from figuring out how to make money explode convincingly out of a phone, to bringing a severed thumb to life on a kitchen bench. It was one of those rare projects where craft, creativity, and chaos all came together perfectly.”

The campaign is now live across Australia and New Zealand, marking the start of the brand’s new creative chapter. They say money can’t buy happiness, but when it’s sent home with love, and with OrbitRemit, it absolutely can.