One Big Thing from SXSW Sydney Day 4: Biotech
Every day during SXSW Sydney, we're asking Dentsu attendees to share their One Big Thing. A theme, a session, a quote. The thing they're left thinking about. Here's Day 4.
James Bush, head of creative technology
Technology and AI are changing how we live, but many significant problems remain: disease, ageing, climate change, biodiversity, and food security, challenges that tech alone can't solve. Or can it?
Today, Reed Jobs spoke about how biotech will define the future. We're at a pivotal moment in biotech that goes beyond labs and hospitals to reshape how we think about creativity and human potential. Reed Jobs' venture, Yosemite, embodies this shift, aiming to tackle cancer through an ambitious approach to biotech funding. The convergence of scientific advances like CRISPR and mRNA, with the capital and vision to scale them, defines this watershed moment.
Breakthroughs aren't just possible; they're inevitable. Biotech is rewriting the future of medicine, poised to extend and improve lives in unimaginable ways.
Biotech's influence extends to how we design, create, and experience the world. From enhancing human performance to personalised health solutions, it's redefining what it means to be human and creative.
The fusion of biology and creativity is the next frontier.
Gabriel Tamborini, chief experience and product officer
The ‘Kyrgios Effect’
Nick Kyrgios, one of Australia’s most influential sports stars and a tennis super star, shared a refreshingly candid perspective on his journey through his career and sport.
Nick shared openly how he grappled with imposter syndrome whilst out on the world’s biggest tennis stages, being labeled a villain by the media, and how he dealt with it.
What I loved most about this talk (and maybe because it resonated with me personally), is how, with so much talent and success, Nick still struggled with believing in himself and his abilities.
His lessons to overcome some of the challenges he faced:
Don’t try to get people to like you, be authentic and stay true to yourself.
Voice your opinions and what you believe in.
Admit your weaknesses, and work out how to navigate them.
It’s a powerful reflection, because it made me realise each and every one of us at some point question our success and ability - no matter how experienced we are in our fields.
And it was a reminder to me. A reminder to embrace your flaws, be unapologetic about who you are, and find strength in your vulnerabilities. For today at SXSW, let's call this the ‘Kyrgios Effect’.
Thanks Nick, for the inspiring and humbling talk.
