Rafa Rizuto Leaves Ogilvy, Guillermo Vega Named CCO for North America

​Ogilvy North America chief creative officer Rafael Rizuto is leaving the agency to pursue a new opportunity after 15 months in the role. The WPP network has elevated global creative network lead for WPP Open X, Guillermo Vega, to the role.

Guillermo will lead the creative vision across all of Ogilvy’s capabilities and clients in its largest region, serving a roster of brands including The Coca-Cola Company, Unilever, Verizon, IBM, SC Johnson, Workday, and Mastercard. He will also continue to serve in his WPP Open X role.

“Guillermo is a singular talent – a leader who embodies kindness and candour, champions brave ideas, and inspires teams to never stop learning,” said Liz Taylor, global chief creative officer of Ogilvy. “His extraordinary work with The Coca-Cola Company continues to masterfully unlock the full power of Ogilvy’s global network, delivering culture-shifting ideas that create real impact for one of the world's most iconic brands.

“We are thrilled to have him apply that experience to the work we do for our clients across this vital region in the network.”

In an internal note to staff, Liz said the following of Rafa’s departure: "Rafa Rizuto has decided to leave Ogilvy to pursue a new opportunity that will be announced in the coming days. While we’re sad to see him go, we’re grateful for the impact he’s had during his time with us. Rafa is an extraordinary talent and human being. I know you’ll all join me in wishing him nothing but success as he embarks on this next chapter of his career."

Before joining Ogilvy, Guillermo was chief creative officer at Saatchi & Saatchi London. Before that he was an executive creative director at 72andSunny in New York, and Wieden+Kennedy in São Paulo – an agency he co-founded and built from a three-person team into a thriving 100-strong agency in just four years.

His elevation recognises the impact of Ogilvy’s work for The Coca-Cola Company, which under his stewardship earned the Cannes Lions Creative Brand of the Year accolade in 2024, and launched campaigns like ‘It’s Magic When the World Comes Together’ for the 2024 Paris Olympics, ‘Recycle Me’, which earned Coca-Cola's first Cannes Lions Grand Prix in a decade, and most recently, a Converse partnership for a new Chuck collection.

“Creating brand impact today is about unleashing creativity at the intersections – of culture, technology, categories,” said Guillermo. “I’ve seen it first-hand in the work we do for Coca-Cola, and I'm beyond inspired to bring those insights and approaches to all our clients here in North America, while continuing to deliver boundary-pushing brand experiences for TCCC. No one knows creative excellence better than Ogilvy, and I am excited to carry that legacy forward for and with our incredible talent.”

In the new role, Guillermo will also lead Ogilvy’s cutting-edge creative studio, designed to propel the agency’s creativity and accelerate the integration of its agentic AI capabilities available through WPP Open.