Before and Afters Headline Narellan Pools’ Biggest Campaign in 15 Years

Narellan Pools’ biggest brand campaign in 15 years invites Aussies and Kiwis to picture a better life when they add a Narellan into the mix, with a series of before-and-after moments compared side by side.

Directed and photographed by Flint’s Andreas Smetana on location at Narellan Pool sites in Silverdale and the Southern Highlands, ‘You, with a Pool’ includes dynamic scenes with both child and animal talent.

The Flint team described the shoot as “genuinely joyful”, having kept close watch on the weather apps to find the perfect Summer swimming day.

"The Dig team helped make this shoot so much fun,” Andreas said.

“I walked away thinking, why don’t I have a pool?"

Flint also shot jellyfish scenes in Pittwater, just off Scotland Island where Andreas lives.

“The two weeks before, the whole of Pittwater had been filled with the biggest Jelly Blubbers,” Flint explained.

“Of course the morning of the shoot, they all disappeared. So we had to go jellyfish hunting until we stumbled across a small pocket of them bobbling around.”

Pushing the contrast between the before and after shots,Andreas was keen to maintain a light playfulness for the spot, packing as much emotion as possible into the little snippets.

“The goal was not just to show pools, but to capture the energy of life around them. And because so many different people buy pools, it was important to keep everything authentic, not overworking the characters but keeping them real.”

The campaign is currently running across TV, BVOD, YouTube, digital, social, radio and OOH in Australia and New Zealand.