Method Transforms Daily Routines Into Bold Declarations

​Not Normal USA has unveiled its latest work for METHOD — the brand that turns everyday rituals into statements of identity — brought to life through the Not Normal Mexico team.

The campaign, made up of two spots directed by Ani Arancedo and Juan Guillers, delivers a vibrant, authentic take on self-expression through the small moments of daily routine. With bold art direction and a fresh visual language, every frame celebrates the freedom of showing up exactly as you are.

But the creativity from Zubi Agency didn’t stop at traditional screens. One of the spots was showcased during Bad Bunny concerts, as part of an unexpected restroom activation — proof that a great idea can shine in any format, no matter how unconventional.

"This project is a perfect example of how a strong concept can live in non-traditional spaces and still remain relevant and powerful,” said Linda Suescún, executive producer at Not Normal Mexico.

The production was led by Charlie Berrizbeitia as head of production, with Ani and Juan at the creative helm and Not Normal Mexico overseeing execution — delivering two pieces that embody Not Normal’s ongoing commitment to innovation, craft, and unexpected experiences.

With this campaign, Not Normal reinforces its ability to create work that transcends standard formats and connects with audiences in bold, memorable ways.