SCHWAP! Timothee Chalamet Needs You to Hear His Marketing Ideas

Martysupremechristmasday! Be prepared to be truly ‘inceptioned’ with the new online marketing stunt to promote upcoming table tennis flick, ‘Marty Supreme’ from indie darling A24 and director Josh Safdie.

This week a video of a Zoom call with the title 'Timothee_Chalamet_internal_brand_marketing_meeting_MartySupreme_11.08.2025.mp4'‘leaked’ online, in which a polite but beleaguered marketing team are subjected to a barrage of marketing ideas from Marty Supreme’s star Timothee Chalamet.

Things start off vaguely realistically, as he pitches appearing as the cover star on the Wheaties box, but soon escalate to painting both the Statue of Liberty and the Eiffel tower orange (to “ highlight international cooperation”), and we eventually land at a flotilla of branded blimps raining ping pong balls on an unsuspecting public.

Of course, Timmy C’s willingness to send himself up with such abandon proves to be the hook, it’s the supporting cast of junior producers and digital content strategists willing their faces into bland, placating, polite interest as they fight against their internal storms of boredom and disbelief. Whomst amongst us hasn’t found ourselves in this exact situation? For anyone working in marketing, advertising or production – particularly anyone with an egotistical rockstar leader or client to indulge – the video might hit a little too close to home.

It’s the latest smart marketing stunt from the A24 team which is no stranger to playing with formats. Back in 2015, they created a chatbot to catfish Tinder users to advertise robot thriller ‘Ex-Machina’. For ‘The Witch’, they landed an endorsement from The Satanic Temple and for this year’s, and for the Materialists’ they worked with the New York Stock Exchange to rate the ‘value’ of the Big Apple’s single men.

Fans of movie marketing will be tickled, well, pink but Timothee Chalamet’s discussion of the ‘Barbie’ mega-scale, colour-drenched takeovers. As Hollywood battles waning interest in the cinema experience and flagging box office takes, aspiring blockbusters need to go big or go home, with brand partnerships, red carpet social moments and outlandish stunts.