LIA Reveals Latest Round of Winners and Finalists Across Multiple Categories

The London International Awards (LIA) has unveiled another wave of Winners and Finalists, following days of live, on-site judging in Las Vegas. Every entry was reviewed in person with no pre-judging, while attendees of the Creative LIAisons programme were given a rare opportunity to observe jurors dissect and discuss the industry’s top campaigns in real time. 

Ambient & Activation, Billboard, Poster and Print

Led by jury president Chaka Sobhani, president and global chief creative officer of DDB Worldwide, the jurors for Ambient & Activation, Billboard, Poster and Print revealed this year’s standout work.

Ambient & Activation: Grand LIA awarded to Serviceplan Germany for ‘Rainbow Wool’. The jury also awarded three Gold, 11 Silver and 13 Bronze Statues, plus 10 Finalists.

Billboard: Recognising large-format outdoor creativity, the jury awarded three Gold, three Silver and nine Bronze Statues, alongside eight Finalists.

Poster: Grand LIA awarded to Leo Dubai for NBA India’s’The Great Indian Dunk’ campaign, with one Gold, four Silver and three Bronze Statues, and three Finalists.

Print: Two Gold, six Silver and seven Bronze Statues were awarded, along with four Finalists.

Evolution and Creative Use of Data

Chaired by Gabriel Schmitt, global chief creative Officer of Grey, the jury celebrated innovation in both the Evolution and Creative Use of Data categories.

Evolution: Grand LIA awarded to Publicis Conseil, Paris for ‘Three Words’ created for AXA. Four Gold, five Silver and three Bronze Statues, plus two Finalists, were also recognised.

Creative Use of Data: Grand LIA awarded to ATime&Place, Melbourne for ‘The Suzuki Index’ for Suzuki. Three Gold, three Silver and five Bronze Statues were awarded, alongside five Finalists.

TV & Cinema and Online Film

Under the leadership of Dan Lucey, chief creative officer and co-CEO of Havas New York, the TV & Cinema and Online Film juries celebrated outstanding storytelling and craft.

TV & Cinema: Grand LIA awarded to McCann Paris for ‘The Final Copy of Ilon Specht’ for L’Oréal Paris. The jury also presented five Gold, six Silver and 10 Bronze Statues, and six Finalists.

Online Film: Grand LIA awarded to BBDO Bangkok for ‘Death of A Salesman’ created for Five Star. The jury also awarded eight Gold, 10 Silver and 12 Bronze Statues, plus four Finalists.

Branded Content and Branded Entertainment

Chaired by Peter Khoury, regional chief creative officer of TBWA\Asia and chief creative officer of TBWA\Singapore, the jury recognised work at the intersection of advertising and entertainment.

Branded Content: Grand LIA awarded to TBWA\Media Arts Lab, Los Angeles for Apple’s ‘Submerged’. Two Gold, five Silver and six Bronze Statues, and six Finalists, were also announced.

Branded Entertainment: Grand LIA awarded to McCann Paris for their second Grand LIA of the show with ‘The Final Copy of Ilon Specht’ for L’Oréal Paris. Six Gold, five Silver and two Bronze Statues, plus four Finalists, rounded out the awards.

Creative Strategy

The Creative Strategy jury, led by Sandi Preston, chief strategy officer of Translation, awarded this year’s most insight-driven campaigns.

Creative Strategy: Grand LIA awarded to AMV BBDO, London for ‘Live Fearless’ for Libresse/Bodyform. In total, 13 Gold, 12 Silver and six Bronze Statues were presented, along with 17 Finalists.

​See the full winners here.​

​Read more insights from LIA here.​