Pat Cummins Becomes Stand Up Comic, Chef, and Golfer in Prime Video Spots

Prime Video has launched the second instalment of its 'Go Full Cricket' campaign via Leo Australia featuring Australian men’s test cricket captain and Prime Video ambassador, Pat Cummins.

Prime Video is the home of live ICC cricket in Australia, and is gearing up for another massive summer of cricket with the ICC Men’s T20 World Cup 2026 streaming live and exclusive from February 7th in Australia.

Following Prime Video’s first iteration of the 'Go Full Cricket' campaign last year, which offered a playful look inside Pat's life at home, the new creative follows the Australian captain as he explores his talents away from the field -- with mixed results.

Across a series of three short films, 'Go Full Cricket' sees Pat take on a range of unexpected pursuits, including a stand-up comedy routine, donning chef’s whites to cook up a ‘Stokes and Kidney Pie’, and even taking on a round of golf armed with a cricket bat. Yet again, no matter where Pat goes, cricket finds its way into everything he does.

Pat said, “Whether I’m playing or watching Prime Video, I’m a cricket fan first and foremost. 'Go Full Cricket' really captures that -- when you love the game, it’s always on your mind.

"I had a lot of fun with this campaign, but it probably confirms I’m in the right job -- I don’t think I’ll be making the jump to stand-up comedy anytime soon.”

James Beswick and Rowan Foxcroft, associate creative directors at Leo Australia, said, “This second evolution was all about Pat attempting to prove there’s more to him than just cricket… turns out there isn’t. Not even a little bit. He’s full cricket, full time.

"Pat throwing himself headfirst into anything gave us the perfect excuse to show fans a side of him they don’t usually see... and maybe that's for a good reason. But if anything, these ads should make people want to see what Pat does best, cricket.

"The campaign builds anticipation for the ICC Men’s T20 World Cup 2026 -- one of the biggest moments on the cricket calendar. And it’s on Prime.”

The ICC Men’s T20 World Cup 2026 will be co-hosted by India and Sri Lanka from February 7th to March 8th 2026, featuring 55 thrilling matches with teams from 19 countries, bringing together the 20 best teams in the world to compete for the short-form game’s biggest prize.

The group stage splits the teams across four groups of five, with the top two from each progressing to the Super Eights phase, followed by semi-finals and culminating with the final in either Colombo or Ahmedabad on March 8th. Every ICC Men’s T20 World Cup match will be streamed live and exclusive on Prime Video.

The campaign will roll out across digital and social in the lead-up to the tournament.