Inside Effectiveness Returns to Sydney and Melbourne

Inside Effectiveness will return to Sydney and Melbourne in February, bringing together Effie Award-winning work and research to help marketers and agencies cut through complexity and drive long-term growth.

Presented by Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA), the annual event spotlights the strategies behind some of the most effective campaigns of the past year, offering an insider look at what drives real commercial impact.

Grand Effie and Gold-winning case studies from Suncorp, Australian Red Cross Lifeblood, Nestlé and BMF Australia will feature, alongside WARC’s 2026 Marketer’s Toolkit.

Presented by Rica Facundo, managing editor, APAC, WARC’s latest research outlines five macro trends shaping critical marketing decisions in a rapidly changing landscape.

The event will conclude with a panel discussion focused on enduring effectiveness, exploring how brands can move beyond short-term metrics to build sustained value.

Tony Hale, CEO, ACA, said Inside Effectiveness was designed to help the industry focus on what works.

“To drive long-term value, marketers don’t just need more data; they need strategies that endure. Inside Effectiveness shifts the conversation from guessing to proving, using evidence-based insight to support better decisions in 2026 and beyond.”

Josh Faulks, CEO, AANA, said clarity was increasingly critical in today’s marketing environment.

“In a world filled with marketing noise, clarity is a genuine competitive advantage. This event gives marketers and agencies practical insight into what drives impact, not just attention.”

Inside Effectiveness will be held in Sydney on February 24th and Melbourne on February 26th.