Innocean Australia Makes 7 Hires, Including Head of Transformation

Innocean Australia has appointed seven key hires across a diverse range of disciplines, off the back of a year-on-year revenue increase of 25% due to recent new business wins across a variety of sectors. Innocean restructured the agency’s leadership in early 2026 to continue its growth trajectory.

The appointments cover the entire spectrum of marketing expertise to service a range of new clients.

Jasmin Bedir said, “As an indie agency, we’ve had a phenomenal year so far, experiencing growth across all areas of the business, which is a testament to the end-to-end offering we have been building over the past years. We have had growth in media, digital, our consultancy offering, and most importantly in new client categories.”

Brendan Willenberg, ECD said, “It has been a whopper of a year for us, with amazing work
delivered already and even bigger campaigns lined up for Q4 and 2026. The energy running through the joint is intoxicating, and these new hires show just how the agency offering has changed in a short period of time.”

Alexis Jamgotchian joins as head of transformation to connect analytics and creative
production for real-time transparency on asset performance for clients. After 15 years in
London, Alexis joins from RAPP, where she was the VP of marketing orchestration for large multinational clients.

Wez Hucker joins as marketing data science lead. With a background at dentsu, Monks,
and Woolworths, he specialises in building robust data strategies from collection and
transformation to modelling and reporting that drive business growth. Holly Mizen joins Innocean as group business director, media, with 15 years of experience in the marketing industry, having worked with prominent Australian brands such as Optus, Netflix, Unilever, Apple, and LVMH.

Robin Chan joins as media strategy director. Building on his previous roles on both client and agency side, he brings experience in media, CX and brand strategy to all Innocean clients.

Bella Smith and Lucy Karsai join as senior creatives. With agency experience such as Anomaly in New York, on campaigns for Google and Crown Royal, and at Ogilvy for brands like KFC and the Australian Government. Lucy's background includes Emotive, McCann, and Edelman, creating campaigns for global brands such as Coca-Cola, Mastercard, Smirnoff, PayPal, and Johnnie Walker.

Georgia Millar joins as senior CX strategist. Georgia brings agency and client-side experience across London and Australia, working with brands such as Oroton and Telstra. She specialises in turning data-driven insights into strategies that elevate customer experience and deliver measurable business impact.