Gentle Monster Casts Hunter Schafer as a Classic Scream Queen in ‘The Hunt'

In ‘The Hunt’, luxury eyewear brand Gentle Monster says that nothing is scarier than suburbia. The film, dropping days before Halloween, stars the inimitable Hunter Schafer (‘Euphoria’, ‘Kinds of Kindness’) with direction from the artist, photographer and filmmaker Nadia Lee Cohen.

The eerie ambience is established from the very start with a close-up of a blinking eye that zooms out to reveal a masked spectator watching and filming Schafer dance around without a care in her own home. Immediately we’re made voyeurs, complicit in the act.

Styled in a sequined red dress and a pair of minimalist glasses from Gentle Monster’s Fall 2025 collection, Schafer looks a classic scream queen out of ‘90s horror films like ‘I Know What You Did Last Summer’ and the ‘Scream’ franchise, with – to our eyes – a dash of Cher from ‘Clueless’.

The film’s tension continues to build when the doorbell rings. Three anonymous figures stand on the other side. It all turns sour, fast, with a knife breaking through the door and a menacing face appearing. It’s very ‘The Shining’, minus "Here's Johnny!" A chase ensues: through the house, out of the window, and into the car, where Schafer glances in the rear-view mirror to realise there’s no way out.

The feeling of uncanniness is amplified when, earlier in the film, one of the figures removes its mask to reveal Schafer’s face, making us question whether the figures are real or figments of her imagination.

The brand has described the film as a “fever dream”, and the launch of the collection on November 7th will be accompanied by an interactive game that brings the sleek Fall 2025 vision to life through an immersive experience.