Fitzco//McCann Pits Mandela vs Verwoed for New Clio Awards Campaign

In Advertising awards shows, as in life, the best idea normally wins the day. A great idea, well executed beats out all rivals, period.  This campaign aims to position The Clios as the advertising awards show that consistently awards the world’s very best ideas. Which they do. 

Fitzco//Mccann has created four print executions that equate great ad ideaes to great ideas in popular culture and history: Verwoed vs Mandela, Wile E. Coyote vs Road Runner, Angel vs Devil and Capone vs J Edgar Hoover.