AUNZ Work of the Week: FCB Aotearoa and New Zealand Transport Agency

FCB Aotearoa has latched onto the common act of mentally calculating whether you can drive home after a few drinks, and aptly coined it ‘Booze Maths’ in a campaign for New Zealand’s transport agency.

A man leaves his friends at the bar and heads to the bathroom before he goes home, but is confronted with an accountant in a cubicle. The man attempts to justify why he should drive home with a series of excuses designed to replicate “behaviour people can see themselves in”, FCB Aotearoa CSO, Matt Kingston, told LBB.

The accountant’s mathematical scribbling, an assistant within reach of the next cubicle, and papers scattered everywhere add humour and offer new details to enjoy upon each watch.

The campaign steers away from deeply tragic and overly scolding messaging, delivering a serious message with humour in a way that adds up. And, it may well be the last campaign we see launched under the FCB New Zealand banner, before it merges with DDB and becomes McCann New Zealand.