

Entropico has been awarded B&T’s Production Company of the Year, recognising a body of work that is pushing boundaries and creating impact for brands across continents and creative disciplines. The honour caps a year marked by sharp instincts, ambitious technical execution, and a production ecosystem built to deliver craft-led stories at scale.
Working between Australia and the United States, Entropico has evolved into a global creative studio whose work spans commercial campaigns, long-form narrative projects, experiential films, cultural moments, and collaborations with some of the world’s most influential brands and creators.
With teams in Los Angeles, New York, and Sydney, the studio’s team of creatives, technologists, producers, directors, photographers, designers, editors, animators, and composers have collectively shaped a standout year defined by taste, precision, and inventive craft.

Among the studio’s headline moments, Entropico created YouTube’s ‘The Analog Horror Project’, a viral cultural moment that generated more than 14 million views; they celebrated Black-owned businesses and reshaped consumer behaviour during one of the year’s busiest shopping days for Google’s ‘Black-Owned Friday’; they crafted the sonic rebrand for national youth broadcaster triple j, delivering a staggering 4,700 audio assets, and pushing the station into the future with a sonic identity that the station could use to tie itself to the biggest songs on their playlist and embed itself in the culture it broadcasts; wrote and produced the remarkable feature-length documentary 'Lane Violation' for Hahn that aired on ESPN and Disney+ during the NBA Finals; and created the behind-the-scenes documentary for Google Cloud tied to 'The Wizard of Oz' experience at The Sphere; a deep dive into the artistry and innovation powering one of the world’s most expansive creative canvases.
Entropico’s founders credit the studio’s diverse model as core to its momentum; a creative ecosystem where its talent creates fluidly across continents, time zones, and disciplines, enabling a culture of experimentation, agility, and genuine collaboration.
The structure preserves the independence and artistic clarity of a boutique operation while delivering the reach and capability demanded by major global brands including Google, Square, Peloton, Samsung, and American Express.
Entropico founding partner Erin Moy, said, “Entropico was created to prove that progressive, integrated, values-led creativity can lead culture and deliver commercial results.
“We started as a production company. But we’ve always done things differently when it comes to form and format, and now work as a hybrid creative studio. We apply a little entropy to traditional modes of working to adapt creative, production, and post requirements for tomorrow’s audiences, respond to moving targets, push the craft through practitioner-client collaboration, find really bold and interesting answers to briefs, campaign for causes we believe in, and shake up our industry for the better.”
Entropico Australia GM Kyle Blanshard, said, “In the past year, we have appeared on TV, billboard, on radio (and not just in the ad breaks) in your feed, on streaming with original long-form IP, and even on the Las Vegas Sphere.
“We are so happy for this incredible recognition from B&T and the judges, and we're proud of our team, collaborators, clients, commissioners, and audiences for everything they’ve done to make 2025 such a great year for Entropico.”
Throughout the past year, Entropico has significantly expanded its presence and grown its team across all three offices, advancing its roster, deepening strategic partnerships, and strengthening its collaborative ties across entertainment, advertising, music, and brand storytelling. The B&T recognition underscores Entropico’s growing impact as a global creative force with a clear view of the next decade of filmmaking, creative technology, and modern production.
As the industry moves into an era shaped by new pipelines, cultural fluency, and emerging tools, Entropico remains focused on craft, collaboration, technology, taste, and work that truly resonates. The recognition is not only a celebration of the studio’s achievements, but also of the directors, collaborators, agency partners, and production teams who bring Entropico’s ideas to life.