Rob Harvey Makes First Hire as AUNZ CEO, Appointing Executive VP, Strategy and Growth

Dentsu has appointed Jake Hird as executive vice president -- strategy and growth, dentsu B2B, focused on supercharging the strategy and growth of the B2B business.

Following a professional break, the appointment sees Jake return to dentsu, where he
was formally vice president strategy at dentsu B2B in Asia Pacific for more than six
years. Boasting over 15 years of experience, Jake's career has spanned Accenture,
Publicis Sapient and Econsultancy.

Reporting to Rob Harvey, CEO dentsu ANZ, Jake will primarily focus on strategic
solutions, to grow Australia’s B2B practice.

Global B2B marketing is undergoing a rapid transformation, with digital ad spend
forecast set to reach USD$48.15 billion by 2026 as brands accelerate investment in
connected, data-driven growth strategies.

Recognised as the #1 global B2B marketing agency this year, dentsu B2B brings deep
subject matter expertise across insight, creative, customer experience management and
media, creating integrated teams around client requirements. Operating out of the
Americas, EMEA and Asia Pacific, dentsu B2B works alongside some of the world’s largest brands to drive measurable commercial impact and redefine how organisations grow in the digital economy.

Rob, dentsu ANZ CEO, said, “It’s great to have Jake return to dentsu. When
talented people choose to come back, it says a lot about the strength of our culture, the
partnerships we’ve built with clients, and the momentum we’re creating across the
business.

"Our B2B practice has seen incredible growth this year and there’s a real
opportunity to double down on this capability in Australia. Jake’s deep expertise will help
take it to the next level as we continue to expand and evolve."

Jake said, “Returning to dentsu is motivating. It’s a business evolving fast, with
the right mix of ambition, creativity and care. I’m looking forward to working alongside
so many talented people across the network to strengthen our B2B presence and help
clients tap into the full power of dentsu.”

The appointment is effective immediately. Jake is based in Sydney.