Chery's 1,200km Range Removes Need to Stop For Servo Snacks

Australia’s fastest-growing car brand Chery is celebrating the impressive 1,200km range of its new Tiggo 7 Super Hybrid in a fresh campaign with Dentsu Creative, spotlighting how the vehicle is truly built to go the distance.

The TVC features a glum child in the backseat of his family’s Tiggo 7 Super Hybrid. As they cruise past fuel stations, he watches enviously as other kids and adults indulge in servo snacks during refuelling stops -- moments his family no longer needs, thanks to the Tiggo 7’s extended range.

Lucas Harris, Chery Australia chief operating officer, said, “The Tiggo 7 Super Hybrid is built with Australian families in mind, offering more for less. Combining premium features, a 1,200 km driving range and an affordable price tag, there are many advantages of choosing a Chery Super Hybrid, which is highlighted through our latest campaign.

"While the kids may miss out on their snacks, families will benefit from uninterrupted travel and real-world savings at the fuel pump.”

Zac Pritchard, group creative director at Dentsu Creative, said, “We’re only just getting started with the team at Chery, but we’re already loving the shared ambition to make interesting and memorable work. This is a simple and charming spot .”

The TVC is also running across online and social.