Castlery Ad Starring Beagle Was Entirely Made With Google’s Latest GenAI Tools

​Global furniture brand Castlery has launched ‘Comfurtable’, a 100% AI-generated spot produced entirely using Google’s latest suite of generative AI tools.

Leveraging the tech giant’s advanced GenAI capabilities, including Veo3, Gemini 3, Imagen 4, and the newly introduced Nano Banana Pro, Castlery’s TVC, featuring a beagle navigating a living space, was made without the usual on-set constraints.

Google AI innovation lead Ken Attard told LBB the brand budgeted for a traditional shoot, but found that completing the project with AI was 60% cheaper than a live-action shoot.

“It's opened the door for [marketers] to do more of this type of creative,” Ken explained.

“We're not trying to hoodwink the consumer in any way … When we first talked to Castlery about it, I wasn't sure if we were going to be able to deliver on the quality they would need to take a piece of work to market.

“They wouldn't settle for anything less than top, top quality.”

Castlery’s marketing VP Leah Howatson added the campaign doesn’t intend to remove content producers from the equation, but instead helps scale premium storytelling consistently across markets.

"For a design-led brand, visual authenticity is non-negotiable,” she said.

“We needed the fabric, texture and colour of our products to look exactly as our customers will experience the products. Seeing our furniture fully realised through AI is remarkable.

"Beyond the creative execution, the business impact has been undeniable. In trialling an AI-first production model, we created this premium global campaign at a 60% cost reduction compared to a traditional live-action shoot. Even more impressive is the effectiveness; the AI creative is outperforming industry benchmarks by 23% in watchtime performance.”

​Led by AI video producer Yohan Wadia and his team, the production used a combination of Google’s tools to create photorealistic environments and intricate product visualisations.

The project served as a rigorous test case for Veo3’s video generation capabilities when paired with Nano Banana Pro, allowing Yohan’s team to produce high-fidelity motion and consistent main characters.

“Previously, we would lean more towards vignette-style creative, where you didn't necessarily have the same people, and from an editing perspective, you can't necessarily nail every single frame,” Ken said.

“But, they would use techniques where you might see the back of somebody's head, or a different profile, in order to mask that. Veo3, combined with Nano Banana Pro, has enabled us to get that complete consistency and have this production where you've got characters looking the same the whole way through.”

​While Google itself is not currently positioning itself as a cost solution for brands or agencies, Ken believes clients now have another tool on the table.

“I definitely don't see live action shoots going out the window. For marketers, when they look at their overall production budgets, they might go, ‘Listen, we're actually gonna keep a pot of money for a specific shoot that we just really want to realise on-set, on-camera.’

“What it does is open the door for them to do [work] when [they] haven't done a lot of brand advertising before, simply because they just don't have the budgets, and they focus more on performance advertising.

“It's still in its infancy at the moment, where we haven't seen the volume of work go towards this. I know, talking with the creative agencies,they're interested in understanding how they can use these tools and how that can be integrated into the work they're already doing.

“There's a lot of interest around how it's integrated into production to give clients and agencies the best result that they can get. I don't see it taking jobs off the table right now. I see it more as a tool and a way of working [that will be] better integrated into creative campaigns.”

​More AI work is on the horizon for Castlery and other brands, Ken added.

“We've encountered different challenges as part of that. A big learning for us has been that the creative process is still so important. If you start with a poor script, you're not gonna get a good result.

“The onus on creatives, be they copywriters, art directors, still plays such a strong role in setting the foundation for this work to then follow.”