Comedians Play Tennis With Their Hips to Hold Cans of Brookvale Union

Full-service agency Hello has launched a new integrated summer campaign for Brookvale Union.

Brookvale Union has unveiled the latest evolution of its 'Quality Nonsense' brand platform with a summer campaign encouraging Aussies to 'Keep the Nonsense Flowing'. The campaign spotlights key summer portfolio priorities including alcoholic ginger beer, vodka red pub soda, and vodka pineapple coconut.

The campaign launched with a hero film starring internet-famous ‘egg man’ Tommy Armour alongside comedian Lachy McIntyre, capturing all the frivolity and oddity of summer entertaining -- pink speedos included.

Hello, executive creative director, Dan Fryer, said, “Sport and summer have always gone hand in hand. But you also need your hands to hold onto your 'Brookies'. So this summer, Brookvale Union kept their famous brand of nonsense flowing by creating the world’s first hands-free tennis racquet. First stop: the backyard totem tennis arena. Second stop: the 2026 Australian Open.”

In addition to the master brand spots, the campaign includes behind-the-scenes content, talent cameos, and an influencer spin-off series across TikTok and Meta.

Keep your eyes—and hips—peeled as the campaign looks to surprise and delight at the Australian Open, where Brookvale Union is the official Ginger Beer of the tournament.