AUNZ Work of the Week: Droga5 and Australian Lamb

Australia might not be in the top 10 World’s Happiest Countries, but there’s plenty for Aussies to be happy about: free healthcare (handy if, say, a platypus bites you), getting paid more than Kiwis, and lamb chops on the barbie.

This year’s MLA ad captures Aussie culture in a clever way; it doesn’t lean into overly masculine or patriotic vibes, it acknowledges Indigenous cultures, and it’s littered with details that ensure each watch reveals something new.

It’s this balance of sensitivity and funniness I find most compelling, especially at a time division is all too common. Having already addressed division head on in its 2024 spot, Droga5’s list of things we can all agree on makes the ‘cut-let’ for Work of the Week.