Art and Fashion Collide with Absolut Vodka and Aries Collaboration

Absolut Vodka and Aries have unveiled a special-edition fashion collection that brings together the creative worlds of art and fashion in a riotous explosion of colour and energy, inspired by Keith Haring’s iconic Absolut artworks. Launching on 10th October, Absolut Haring x Aries celebrates the enduring legacy of Keith Haring’s renowned artwork and pays homage to his amed collaboration with Absolut in the 1980s.

The Absolut Haring x Aries collaboration underscores Haring’s lasting influence. His playful motifs, from dancing figures to barking dogs have become universally recognisable and continue to serve as powerful reminders that creativity can be a unifying force for positive change.

The collection isn’t just about fashion but a shared ethos. Absolut believes that creativity should be a force to inspire, transform and unify; while Haring believed that art should be taken off gallery walls and into everyday life.The collection comprises six collectable pieces, combining the edgy aesthetic of luxury streetwear brand, Aries with Haring’s iconic Absolut paintings – an advertising campaign the artist collaborated on nearly 40 years ago after being recommended by his friend Andy Warhol.

The collection spans everything from jeans and tees to hoodies and ties, amongst other apparel and accessories. Each piece reinterprets Haring’s inimitable style in a modern way for a whole new generation to enjoy. The launch follows Absolut’s Haring-Cross pop-up at Charing Cross station, a cultural tribute to Keith Haring and his legendary collaboration with Absolut Vodka in the 1980s, along with the release of the Absolut Haring Artist-Edition bottle available across 40 markets globally.

The design of the new Artist-Edition bottle features Haring’s signature on the shrink sleeve and debossed logo with hallmark dancing figures that are brought to life in red and yellow against the distinctive Absolut blue. Around the neck, a hand-drawn take on the Absolut medallion – featuring founder L.O. Smith – adds a personal touch from the artist himself.

The Absolut Haring x Aries collection will be available exclusively at ariesarise.com from October with pieces ranging from £25.00 to £280.00.

Maxime Henain, head of culture and partnerships, Absolut, said, “Absolut is a cultural mixer, consistently playing in fashion, art and music spaces. This Haring-inspired collection with Aries mixes both fashion and art with Absolut’s platform, allowing Absolut to cement itself as a brand that provides a springboard for creative expression and helps make art accessible to everyone.”

Sofia Prantera, creative director, Aries, said, “This collaboration is a celebration of our core values, which are rooted in a passion for art, graphics and illustration. Keith Haring’s iconic legacy also sits within this space, so I’m thrilled that we were able to bring our visions together with a vibrant partnership that will continue to expand the cultural space and nurture a community of artists, designers and enthusiasts who inspire us everyday.”

David Stark, founder and CEO of Artestar, the agency representing the Keith Haring Studio, commented: “Keith’s vision was grounded in the belief that art should be for everybody, and our mission is to keep that spirit alive while carrying it forward for new generations. This collection with Aries and Absolut is a fresh, thoughtful way to revitalize a moment from the 1980s that meant so much to Keith. We’re excited for new audiences to engage with his legacy and this special story.”