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Armoury London Welcomes Regys Badi as Director Rep and New Business Lead

24/09/2025
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Regys Badi will work alongside Matt Hichens to drive new business by championing the company’s roster of directors and collaborators

Armoury London has welcomed Regys Badi to the team as director rep and new business lead.

Regys is the co-founder of Minute Shorts, a video platform dedicated to showcasing outstanding short films from filmmakers around the world. He has played a key role in securing distribution and brand partnership deals while also championing directors from all backgrounds.

At Armoury, he will work alongside MD/EP Matt Hichens to drive new business by championing the company’s roster of directors and collaborators, whilst highlighting why Armoury is the smart choice for your next production partnership.

Matt commented, “Regys’s arrival is an exciting new stage for all of us at Armoury. He has a real gift for spotting opportunities and turning them into lasting partnerships. He brings a sharp eye and a fresh perspective that’s exciting for us. I’m looking forward to working alongside him as we continue to grow our new business offering and push the company forward in this ever-evolving industry. I’m sure everyone is going to enjoy meeting Reg.”

Regys added, “I’m really excited to carry on supporting directors and building meaningful relationships and opportunities in the film and commercial world with Armoury London. A team that shares my creative values and ambitions, and whose roster of talent I’m genuinely inspired by”

To discuss your next project, get in touch with Regys@armourylondon.com or Matt@armourylondon.com

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