Aperol and DDB Paris Unveil First Global Campaign, Celebrating the Iconic Aperitivo

Aperol (Campari Group) appoints DDB Paris and this is its first global campaign for the brand. The film is more Aperol than ever - directed by Jara Moravec, launching mid May across over 30 countries.

It shows Aperol’s appeal - a drink loved by all. An idea as simple and honest as that. And this is just the beginning of the exciting partnership between DDB Paris and Aperol.

Alexander Kalchev, CEO and CCO, DDB Paris said, "This campaign is all about the vibe of Aperol Spritz. It’s about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way."

The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025.